With the SaaS software TB.One, KARE would like to offer its furniture and home accessories beyond its own online shop www.kare24.de via big online portals and therefore tread new paths in e-commerce. For this, the software solution from Tradebyte offers a standardised Product Information Management (PIM) module and a unified Order Management System (OMS), which processes article data as well as order data consistently and clearly. The integration of stock and product data in existing platforms is quickly conducted in efficient processes. TB.One therefore forms the interface between the retailer product data and the online shops of different portals like Zalando, Amazon or Otto.
As a lifestyle vendor with its own shops in Munich, Regensburg and Vienna, brand sections in international furniture stores and franchise partners in more than 50 countries, the Munich entrepreneur-duo Jürgen Reiter and Peter Schönhofen aims for consumers enthusiastic about design. At every international furniture trade fair from Paris to Milan through to Shanghai the furniture manufacturers are seen as trend setters.
For positive business development since it was founded in 1981 the factors for success are the consistent brand building, the swift internationalisation, an intercultural, functioning product range and taking the opportunity early to utilise the multi-channel sales model.
Chests of drawers, mirrors, beds or lights: Flashy solitaire furniture and unique vintage items are displayed together elaborately with humorous accessories and modern living basics made from solid wood. The product range encompasses around 5,000 products, of which about 2,000 articles per year are exchanged for new trend ideas.
“The task we have as a brand in a fluent media society is to take part in the everyday life of our customers. We don’t want to be everywhere, but in selective locations where our core target group is. Tradebyte offers us the uncomplicated option to do exactly that: Simple and uncomplicated integration of our daily business is a reason for us to use TB.One”, says Dominic Asche (Director of Marketing, Strategy, KARE24).
he first integration of the KARE24 product range is taking place at Zalando.de and is currently in the first phase.
If you have any questions please contact us, your Tradebyte team is happy to help.
The german press release is here.